Page 3

Page 3 – Reaching the right people! SportFest targets a high-end, high-profile audience with disposable income and a penchant for the finer things in life. 62% are affluent achievers Age 35-44 year olds 4-16 year olds Lavish lifestyle, Executive Wealth and City Sophisticates account for 60% of the audience 73% have an income of over £70,000 42% 58% 92% ABC1 SOCIAL CLASS 70% of the audience live within a 2-hour drive of the Estate with a focus on the London, South East and Midlands areas. However, we have had attendees travel from France, Scotland and Wales – it’s worth the trip!